Here Are Ten Marketing Research Ideas to Help Grow Your Business:

1. Get your CEO to be more personally involved in direct customer feedback. (read more)
2. Do not assume that better-informed people are more rational in their buying decisions. (read more)
3. Sometimes we should listen more to our "gut instincts" than to market survey results. (read more)
4. Start "Psycho-Analyzing" your customer database. (read more)
5. Do not assume that your customers know what they need. (read more)
6. Use a more "strategic" approach to data analysis. (read more)
7. Include a measure of customer "trust" as part of the overall measure of customer satisfaction. (read more)
8. Explore the potential of a "Balanced Truth" approach in your marketing communications. (read more)
9. Do not assume that a "larger" sample will always yield more useful results than a "smaller" sample. (read more)
10. Try to create a company environment where "customer complaints" will be viewed by employees as a potential "growth opportunity" and not a threat. (read more)
About our Guest Expert:

David M. Stander, President
Stander Research Associates, Inc.

(586) 778-8910
standerco@aol.com

Professional Biography of David M. Stander

David Stander is the founder and President of Stander Research Associates, Inc. and has been a marketing planning and research specialist for more than thirty years. During this time, he has served as a marketing strategist and research consultant to many of the nation's leading corporations, including General Motors, Ross Laboratories, Michelin North America, Pulte Homes, Campbell-Ewald Advertising and Borden Foods - to name just a few. Mr. Stander has extensive experience in conducting both qualitative and quantitative research studies in a broad range of product and service categories.

Some of his key management positions have included Manager of Marketing Research for Parke-Davis, a worldwide pharmaceutical manufacturer; Marketing Research Director for Ford & Earl Design Associates, an industrial design firm and Senior Vice President and Partner of Brand, Gruber, Stander & Company, a marketing research and new product consulting firm. Just prior to forming his own company, Mr. Stander was appointed to Director of New Product Planning for the combined Warner-Lambert divisions of Parke-Davis and Warner-Chilcott. David Stander received a B.A. in Psychology from the University of Michigan and conducted his graduate work in marketing at Wayne State University in Detroit.