It's simple.
If you have share of mind, you will have a better shot at share of market.
Here are some powerful tactics that can increase awareness for you and your company. And that goes directly to the bottom line:
Image & Course Correction
Basic Information Audits
Market Research
Advisory Council Development
Positioning Analysis
Brand Strategy Development
Key Message Development
Sales Support
Brochures & Catalogs
Market Consultation
Multi-Media Presentations
Unified Theme for Presentations
Promotional CD-ROMs
Targeted Direct Marketing
News Publications
Technical Publications
Direct Mail
Short-Term Gain Niche Programs
Special Offers
Direct Mail
Advertising
Advertising to Key Markets
Near-Term Programs
Medium-Term Market-Focus Programs
New Products/Services Programs
Longer-Term Branding/Image Programs
Advertising on the Internet
Local/Regional Advertising
Public Relations
Application Stories & Releases
Your Web Site as a PR Tool Editor Visits
Facility-Related PR
Editorial Alerts
Continuing PR Efforts
Social Networking Media
Press Interview Training
PR Crisis Management
Exhibitions, Conferences & Events
Trade Shows
Show-Related Traffic Building
Road Shows
Technology Centers
Distributor/Representative Relations & Support
Marketing Forums
Distributor Newsletters
Keeping the Sales Organization Motivated
News Magazine of the Air
Sales Meeting Support
Sales Training
Internet Survival Tactics
Promotional Specialties
Web Communications
Site Development and Content
Consultation and SEO/SEM
E-Commerce Support
Social Networking Management Electronic Technology
Closing the Loop
Marketing Intelligence
Database Management
Lost Order Analysis
Competitive Measurement
Inquiry Management